feat: freelance page, a story on the homepage, and design fixes

The homepage was too long and read as a list of sections. The technical ones (project fit, tools, how a change is secured) move to a page of their own, /freelance and /en/freelance, linked from the header, the footer and a pointer on the homepage. The rest is reordered into one story (who, what you need, examples, how working together goes, results, questions, contact) and each section opens with a sentence that leads over from the one before. routes.ts: a page may now have the same name in both languages. Before, /en/<german name> was always moved to the English name, which for such a page would have redirected the address onto itself. Design: list titles such as "Passt gut" are real headings instead of small grey labels. The automation examples, their description and the run are one box, so it is clear they belong together. Digits on light backgrounds are the blue of the panels instead of black. The square corner marks on the rounded service cards are gone. The years in the career line are readable. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
2026-10-04 16:34:38 +02:00
parent 11e991e54a
commit c70833a725
17 changed files with 442 additions and 190 deletions
@@ -0,0 +1,141 @@
+import type { Metadata } from "next";
+import { DecodeText } from "@/src/components/bits/DecodeText";
+import { Block } from "@/src/components/home/Block";
+import { ClosingCta } from "@/src/components/home/ClosingCta";
+import { PipelineRun } from "@/src/components/illustrations/PipelineRun";
+import { Reveal } from "@/src/components/Reveal";
+import { SwipeRow } from "@/src/components/SwipeRow";
+import { contentFor } from "@/src/content";
+import { DEFAULT_LOCALE, parseLocale } from "@/src/domain/locale";
+import { languageAlternates, pathFor } from "@/src/domain/routes";
+
+type Props = { readonly params: Promise<{ readonly locale: string }> };
+
+export async function generateMetadata({ params }: Props): Promise<Metadata> {
+  const locale = parseLocale((await params).locale) ?? DEFAULT_LOCALE;
+  const { freelance } = contentFor(locale);
+  return {
+    title: { absolute: freelance.metaTitle },
+    description: freelance.metaDescription,
+    alternates: {
+      canonical: pathFor("freelance", locale),
+      languages: languageAlternates("freelance"),
+    },
+  };
+}
+
+const MUTED = "text-slate-400";
+const BODY = "m-0 font-sans text-lg leading-relaxed text-slate-500 md:text-xl";
+const LIST_TITLE = "m-0 font-sans text-xl font-bold tracking-tight md:text-2xl";
+
+/**
+ * The page for people who develop themselves or lead a team: which projects
+ * fit, the tools, and how a change is secured before it goes live.
+ */
+export default async function FreelancePage({ params }: Props) {
+  const locale = parseLocale((await params).locale) ?? DEFAULT_LOCALE;
+  const content = contentFor(locale);
+  const { freelance, technology } = content;
+
+  return (
+    <div className="relative flex flex-col bg-white">
+      <section className="bg-white">
+        <div className="mx-auto w-full max-w-[1400px] px-5 pb-4 pt-14 md:px-12 md:pb-10 md:pt-28">
+          <p className="m-0 font-mono text-[11px] uppercase tracking-[0.25em] text-slate-500">
+            {freelance.label}
+          </p>
+          <h1 className="m-0 mt-8 max-w-6xl font-sans text-4xl font-bold leading-[0.95] tracking-tighter text-slate-900 md:text-7xl lg:text-[6.5rem]">
+            {freelance.title.lead}{" "}
+            <span className={MUTED}>{freelance.title.rest}</span>
+          </h1>
+          <p className={`${BODY} mt-10 max-w-3xl md:mt-14`}>
+            {freelance.intro}
+          </p>
+        </div>
+      </section>
+
+      <Block
+        index="01"
+        label={technology.label}
+        title={
+          <>
+            {technology.title.lead}{" "}
+            <span className={MUTED}>{technology.title.rest}</span>
+          </>
+        }
+      >
+        <SwipeRow className="grid grid-cols-1 gap-12 md:grid-cols-3 md:gap-10">
+          {technology.fit.map((group, i) => (
+            <Reveal key={group.title} delay={0.1 * i}>
+              <div
+                className={`border-t pt-6 ${i === 2 ? "border-slate-300" : "border-slate-900"}`}
+              >
+                <h3
+                  className={`${LIST_TITLE} ${i === 2 ? "text-slate-400" : "text-slate-900"}`}
+                >
+                  {group.title}
+                </h3>
+                <ul className="m-0 mt-4 list-none p-0">
+                  {group.items.map((item) => (
+                    <li
+                      key={item}
+                      className={`border-b border-slate-100 py-4 font-sans text-lg md:text-xl ${
+                        i === 2 ? "text-slate-400" : "text-slate-900"
+                      }`}
+                    >
+                      {item}
+                    </li>
+                  ))}
+                </ul>
+              </div>
+            </Reveal>
+          ))}
+        </SwipeRow>
+
+        <Reveal>
+          <div className="mt-12 rounded-3xl bg-slate-50 p-6 md:mt-24 md:p-10">
+            <h3 className={`${LIST_TITLE} text-slate-900`}>
+              {technology.techLabel}
+            </h3>
+            <div className="mt-6 grid grid-cols-1 gap-7 sm:grid-cols-2 md:mt-8 md:gap-10 lg:grid-cols-4">
+              {technology.tech.map((group) => (
+                <div key={group.area}>
+                  <p className="m-0 font-sans text-xl font-bold tracking-tight text-slate-900 md:text-2xl">
+                    {group.area}
+                  </p>
+                  <ul className="m-0 mt-4 flex list-none flex-wrap gap-2 p-0">
+                    {group.items.map((item) => (
+                      <li
+                        key={item}
+                        className="rounded-full border border-slate-200 bg-white px-4 py-2 font-mono text-[11px] uppercase tracking-[0.12em] text-slate-700"
+                      >
+                        <DecodeText text={item} trigger="both" />
+                      </li>
+                    ))}
+                  </ul>
+                </div>
+              ))}
+            </div>
+          </div>
+        </Reveal>
+      </Block>
+
+      <Block
+        index="02"
+        label={freelance.pipelineLabel}
+        title={technology.pipelineTitle}
+      >
+        <Reveal>
+          <p className={`${BODY} mb-12 max-w-3xl`}>
+            {technology.pipelineIntro}
+          </p>
+        </Reveal>
+        <Reveal>
+          <PipelineRun />
+        </Reveal>
+      </Block>
+
+      <ClosingCta contact={content.contact} />
+    </div>
+  );
+}
@@ -1,6 +1,6 @@
 import type { Metadata } from "next";
+import Link from "next/link";
 import { BitAura } from "@/src/components/bits/BitAura";
-import { DecodeText } from "@/src/components/bits/DecodeText";
 import { Block } from "@/src/components/home/Block";
 import { ClosingCta } from "@/src/components/home/ClosingCta";
 import { Faq } from "@/src/components/home/Faq";
@@ -12,7 +12,6 @@ import { StickyBook } from "@/src/components/home/StickyBook";
 import { AutomationFlow } from "@/src/components/illustrations/AutomationFlow";
 import { CareerLine } from "@/src/components/illustrations/CareerLine";
 import { ContactDiagram } from "@/src/components/illustrations/ContactDiagram";
-import { PipelineRun } from "@/src/components/illustrations/PipelineRun";
 import {
  PresentationCompare,
  ReasonDrawing,
@@ -42,7 +41,8 @@ export async function generateMetadata({ params }: Props): Promise<Metadata> {

 const MUTED = "text-slate-400";
 const BODY = "m-0 font-sans text-lg leading-relaxed text-slate-500 md:text-xl";
-const MONO = "font-mono text-[11px] uppercase tracking-[0.2em] text-slate-500";
+const LIST_TITLE =
+  "m-0 font-sans text-xl font-bold tracking-tight text-slate-900 md:text-2xl";

 const Title: React.FC<{ title: SplitTitle; muted?: string }> = ({
  title,
@@ -61,7 +61,8 @@ export default async function LandingPage({ params }: Props) {
    services,
    automation,
    presentations,
-    technology,
+    story,
+    freelance,
    working,
    work,
    faq,
@@ -105,6 +106,7 @@ export default async function LandingPage({ params }: Props) {
      <Block
        index="02"
        label={services.label}
+        bridge={story.services}
        title={<Title title={services.title} />}
      >
        <Reveal>
@@ -115,6 +117,7 @@ export default async function LandingPage({ params }: Props) {
      <Block
        index="03"
        label={automation.label}
+        bridge={story.automation}
        title={<Title title={automation.title} />}
      >
        <Reveal>
@@ -127,7 +130,7 @@ export default async function LandingPage({ params }: Props) {
          {automation.notes.map((group, i) => (
            <Reveal key={group.title} delay={0.1 * i}>
              <div className="border-t border-slate-900 pt-6">
-                <p className={`${MONO} m-0`}>{group.title}</p>
+                <h3 className={LIST_TITLE}>{group.title}</h3>
                <ul className="m-0 mt-4 list-none p-0">
                  {group.items.map((item) => (
                    <li
@@ -147,6 +150,7 @@ export default async function LandingPage({ params }: Props) {
      <Block
        index="04"
        label={presentations.label}
+        bridge={story.presentations}
        tone="dark"
        title={<Title title={presentations.title} muted="text-slate-500" />}
      >
@@ -182,9 +186,9 @@ export default async function LandingPage({ params }: Props) {
        <div className="mt-16 grid grid-cols-1 gap-12 md:mt-28 md:grid-cols-12 md:gap-12">
          <Reveal className="md:col-span-6">
            <div className="border-t border-slate-700 pt-6">
-              <p className="m-0 font-mono text-[11px] uppercase tracking-[0.2em] text-slate-400">
+              <h3 className="m-0 font-sans text-xl font-bold tracking-tight text-white md:text-2xl">
                {presentations.goodFor.title}
-              </p>
+              </h3>
              <ul className="m-0 mt-4 list-none p-0">
                {presentations.goodFor.items.map((item) => (
                  <li
@@ -218,76 +222,8 @@ export default async function LandingPage({ params }: Props) {

      <Block
        index="05"
-        label={technology.label}
-        title={<Title title={technology.title} />}
-      >
-        <SwipeRow className="grid grid-cols-1 gap-12 md:grid-cols-3 md:gap-10">
-          {technology.fit.map((group, i) => (
-            <Reveal key={group.title} delay={0.1 * i}>
-              <div
-                className={`border-t pt-6 ${i === 2 ? "border-slate-300" : "border-slate-900"}`}
-              >
-                <p className={`${MONO} m-0`}>{group.title}</p>
-                <ul className="m-0 mt-4 list-none p-0">
-                  {group.items.map((item) => (
-                    <li
-                      key={item}
-                      className={`border-b border-slate-100 py-4 font-sans text-lg md:text-xl ${
-                        i === 2 ? "text-slate-400" : "text-slate-900"
-                      }`}
-                    >
-                      {item}
-                    </li>
-                  ))}
-                </ul>
-              </div>
-            </Reveal>
-          ))}
-        </SwipeRow>
-
-        <Reveal>
-          <div className="mt-12 rounded-3xl bg-slate-50 p-6 md:mt-24 md:p-10">
-            <p className={`${MONO} m-0`}>{technology.techLabel}</p>
-            <div className="mt-6 grid grid-cols-1 gap-7 sm:grid-cols-2 md:mt-8 md:gap-10 lg:grid-cols-4">
-              {technology.tech.map((group) => (
-                <div key={group.area}>
-                  <p className="m-0 font-sans text-xl font-bold tracking-tight text-slate-900 md:text-2xl">
-                    {group.area}
-                  </p>
-                  <ul className="m-0 mt-4 flex list-none flex-wrap gap-2 p-0">
-                    {group.items.map((item) => (
-                      <li
-                        key={item}
-                        className="rounded-full border border-slate-200 bg-white px-4 py-2 font-mono text-[11px] uppercase tracking-[0.12em] text-slate-700"
-                      >
-                        <DecodeText text={item} trigger="both" />
-                      </li>
-                    ))}
-                  </ul>
-                </div>
-              ))}
-            </div>
-          </div>
-        </Reveal>
-
-        <div className="mt-12 md:mt-24">
-          <Reveal>
-            <h3 className="m-0 font-sans text-3xl font-bold tracking-tighter text-slate-900 md:text-5xl">
-              {technology.pipelineTitle}
-            </h3>
-            <p className={`${BODY} mb-12 mt-6 max-w-3xl`}>
-              {technology.pipelineIntro}
-            </p>
-          </Reveal>
-          <Reveal>
-            <PipelineRun />
-          </Reveal>
-        </div>
-      </Block>
-
-      <Block
-        index="06"
        label={working.label}
+        bridge={story.working}
        title={<Title title={working.title} />}
      >
        <Reveal>
@@ -309,11 +245,36 @@ export default async function LandingPage({ params }: Props) {
            </Reveal>
          ))}
        </SwipeRow>
+        <Reveal>
+          <Link
+            href={pathFor("freelance", locale)}
+            className="group mt-14 flex flex-col gap-5 rounded-3xl bg-slate-50 p-6 no-underline transition-colors duration-300 hover:bg-slate-100 md:mt-24 md:flex-row md:items-center md:justify-between md:p-10"
+          >
+            <span className="block max-w-2xl">
+              <span className="block font-sans text-2xl font-bold tracking-tight text-slate-900 md:text-3xl">
+                {freelance.teaser.title}
+              </span>
+              <span className="mt-3 block font-sans text-base leading-relaxed text-slate-500 md:text-lg">
+                {freelance.teaser.text}
+              </span>
+            </span>
+            <span className="inline-flex shrink-0 items-center gap-3 self-start rounded-full bg-slate-900 px-6 py-3 font-sans text-[11px] font-bold uppercase tracking-[0.15em] text-white md:self-auto">
+              {freelance.teaser.cta}
+              <span
+                aria-hidden="true"
+                className="transition-transform duration-300 group-hover:translate-x-1"
+              >
+                →
+              </span>
+            </span>
+          </Link>
+        </Reveal>
      </Block>

      <Block
-        index="07"
+        index="06"
        label={work.label}
+        bridge={story.work}
        tone="dark"
        title={<Title title={work.title} muted="text-slate-500" />}
      >
@@ -325,7 +286,12 @@ export default async function LandingPage({ params }: Props) {
        </Reveal>
      </Block>

-      <Block index="08" label={faq.label} title={<Title title={faq.title} />}>
+      <Block
+        index="07"
+        label={faq.label}
+        bridge={story.faq}
+        title={<Title title={faq.title} />}
+      >
        <Reveal>
          <Faq items={faq.items} />
        </Reveal>
@@ -1018,47 +1018,6 @@ pre:has(code[class*="language-"]) {
  }
 }

-/* Corner marks that snap onto a card on hover or focus. */
-.bit-card {
-  position: relative;
-}
-.bit-card::before,
-.bit-card::after {
-  content: "";
-  position: absolute;
-  width: 14px;
-  height: 14px;
-  border: 1.5px solid currentColor;
-  opacity: 0;
-  transition:
-    opacity 250ms ease,
-    transform 350ms cubic-bezier(0.16, 1, 0.3, 1);
-  pointer-events: none;
-}
-.bit-card::before {
-  top: 12px;
-  right: 12px;
-  border-left: 0;
-  border-bottom: 0;
-  transform: translate(-6px, 6px);
-}
-.bit-card::after {
-  bottom: 12px;
-  left: 12px;
-  border-right: 0;
-  border-top: 0;
-  transform: translate(6px, -6px);
-}
-.bit-card:hover::before,
-.bit-card:hover::after,
-.bit-card:focus-visible::before,
-.bit-card:focus-visible::after,
-.bit-card[aria-selected="true"]::before,
-.bit-card[aria-selected="true"]::after {
-  opacity: 0.55;
-  transform: translate(0, 0);
-}
-
 /* Light that follows the pointer on a `data-glow` surface (see BitGlow). */
 .bit-glow {
  position: absolute;
@@ -1127,10 +1086,6 @@ pre:has(code[class*="language-"]) {
  .bit-glow {
    display: none;
  }
-  .bit-card::before,
-  .bit-card::after {
-    transition: none;
-  }
 }

 /*
@@ -3,13 +3,13 @@ import { SITE_URL } from "@/src/content/site";
 import { sitemapEntries } from "@/src/domain/routes";

 /**
- * The site is a single page in two languages; the legal pages are not meant for
- * search results. No modification date: it would have to be the date the content
+ * The homepage and the freelance page, each in two languages; the legal pages
+ * are not meant for search results. No modification date: it would have to be the date the content
 * last changed, and a date that moves with every build teaches search engines to
 * ignore it.
 */
 export default function sitemap(): MetadataRoute.Sitemap {
-  return sitemapEntries(SITE_URL, ["home"]).map((entry) => ({
+  return sitemapEntries(SITE_URL, ["home", "freelance"]).map((entry) => ({
    url: entry.url,
    alternates: { languages: { ...entry.alternates.languages } },
  }));