feat: contact topics per audience, room above the last sentence, a hero line that says what a client gets

Contact: the message starter offered every topic on both pages. The homepage
now offers automation, a website, or something else; the freelance page a
developer, a reliable app, or something else.

Thread: where it crosses the page above the last sentence it ran too close
to the text. It keeps more distance now, on phones too.

Hero: the line under the hero listed years, working hours and two links,
which says nothing to a client (owner). It now names four things a client
gets: one contact who builds it himself, an offer before anything costs
money, changes by email, servers in Germany.

Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>

apps/web/app/[locale]/freelance/page.tsx

@@ -29,6 +29,9 @@ export async function generateMetadata({ params }: Props): Promise<Metadata> {
   };
 }
 
+/** What a team may ask for. Clients have their own on the homepage. */
+const TEAM_TOPICS = ["developer", "rescue", "other"] as const;
+
 const MUTED = "text-slate-400";
 const BODY = "m-0 font-sans text-lg leading-relaxed text-slate-500 md:text-xl";
 const LIST_TITLE = "m-0 font-sans text-xl font-bold tracking-tight md:text-2xl";
@@ -255,7 +258,7 @@ export default async function FreelancePage({ params }: Props) {
         </Reveal>
       </Block>
 
-      <ClosingCta contact={content.contact} />
+      <ClosingCta contact={content.contact} topics={TEAM_TOPICS} />
     </div>
   );
 }

apps/web/app/[locale]/page.tsx

@@ -39,6 +39,9 @@ export async function generateMetadata({ params }: Props): Promise<Metadata> {
   };
 }
 
+/** What a client of the homepage may ask for. Teams have their own on the freelance page. */
+const HOME_TOPICS = ["automation", "website", "other"] as const;
+
 const MUTED = "text-slate-400";
 const BODY = "m-0 font-sans text-lg leading-relaxed text-slate-500 md:text-xl";
 const LIST_TITLE =
@@ -270,7 +273,11 @@ export default async function LandingPage({ params }: Props) {
         </Reveal>
       </Block>
 
-      <ClosingCta contact={content.contact} story={story.contact} />
+      <ClosingCta
+        contact={content.contact}
+        topics={HOME_TOPICS}
+        story={story.contact}
+      />
       <StoryThread />
     </div>
   );

apps/web/src/components/home/ClosingCta.tsx

@@ -10,9 +10,11 @@ import { ContactComposer } from "./ContactComposer";
 /** ClosingCta: the contact section. One address and a message starter, no form to submit. */
 export const ClosingCta: React.FC<{
   contact: Content["contact"];
+  /** What visitors of this page may want: the topics of the message starter. */
+  topics: readonly string[];
   /** The last sentence of the story; the story thread ends in front of it. */
   story?: string;
-}> = ({ contact, story }) => (
+}> = ({ contact, topics, story }) => (
   <section
     id="contact"
     data-glow
@@ -28,7 +30,7 @@ export const ClosingCta: React.FC<{
     />
     <div className="bit-glow bit-glow-dots" aria-hidden="true" />
     <BitSeam />
-    <div className="relative mx-auto grid w-full max-w-[1400px] grid-cols-1 gap-12 px-5 py-16 md:px-12 md:py-40 lg:grid-cols-12 lg:items-center lg:gap-12">
+    <div className="relative mx-auto grid w-full max-w-[1400px] grid-cols-1 gap-12 px-5 pb-16 pt-28 md:px-12 md:py-40 lg:grid-cols-12 lg:items-center lg:gap-12">
       <Reveal className="lg:col-span-6">
         {story && (
           <p className="relative m-0 mb-10 max-w-xl font-sans text-2xl font-bold leading-[1.1] tracking-tight text-white md:mb-14 md:text-5xl">
@@ -55,7 +57,7 @@ export const ClosingCta: React.FC<{
       </Reveal>
       <Reveal delay={0.15} className="lg:col-span-6">
         <BitAura source="around" tone="dark">
-          <ContactComposer />
+          <ContactComposer topicIds={topics} />
         </BitAura>
       </Reveal>
     </div>

apps/web/src/components/home/ContactComposer.tsx

@@ -51,9 +51,16 @@ const withBlanks = (text: string): React.ReactNode =>
  * opens it in the visitor's own mail app, ready to finish and send. The address
  * is assembled in the browser, so it never appears in the page source.
  */
-export const ContactComposer: React.FC = () => {
+export const ContactComposer: React.FC<{
+  /** The topics this page offers, in this order. */
+  topicIds: readonly string[];
+}> = ({ topicIds }) => {
   const { contact } = useContent();
-  const topics = contact.topics;
+  const topics = React.useMemo(
+    () =>
+      topicIds.flatMap((id) => contact.topics.filter((item) => item.id === id)),
+    [contact.topics, topicIds],
+  );
   const [topicId, setTopicId] = React.useState(topics[0]?.id ?? "");
   const [address, setAddress] = React.useState<string | null>(null);
   const [copied, setCopied] = React.useState(false);

apps/web/src/components/home/HeroStatement.tsx

@@ -43,35 +43,20 @@ export const HeroStatement: React.FC<{ hero: Content["hero"] }> = ({
         </div>
       </div>
 
-      <ul className="m-0 mt-14 flex list-none flex-wrap gap-x-8 gap-y-3 border-t border-slate-200 p-0 pt-6 md:mt-20">
+      {/* What a client gets, in a few words. */}
+      <ul className="m-0 mt-14 grid list-none grid-cols-1 gap-x-10 gap-y-3 border-t border-slate-200 p-0 pt-6 sm:grid-cols-2 md:mt-20 lg:grid-cols-4">
         {hero.trust.map((item) => (
           <li
             key={item}
-            className="font-mono text-[10px] uppercase tracking-[0.2em] text-slate-500 md:text-[11px]"
+            className="flex items-start gap-3 font-sans text-sm leading-snug text-slate-700 md:text-base"
           >
+            <span
+              className="mt-[0.45em] h-1.5 w-1.5 shrink-0 bg-indigo-600"
+              aria-hidden="true"
+            />
             {item}
           </li>
         ))}
-        <li className="font-mono text-[10px] uppercase tracking-[0.2em] text-slate-500 md:text-[11px]">
-          {hero.builtAndRunning}{" "}
-          <a
-            href="https://klz-cables.com"
-            target="_blank"
-            rel="noopener noreferrer"
-            className="text-slate-900 underline-offset-4 hover:underline"
-          >
-            klz-cables.com
-          </a>
-          {" · "}
-          <a
-            href="https://e-tib.com"
-            target="_blank"
-            rel="noopener noreferrer"
-            className="text-slate-900 underline-offset-4 hover:underline"
-          >
-            e-tib.com
-          </a>
-        </li>
       </ul>
     </div>
   </section>

apps/web/src/components/story/StoryThread.tsx

@@ -29,6 +29,8 @@ const CONTENT_WIDTH = 1400;
 /** Offset of the second, parallel trace. */
 const BUS_OFFSET = 5;
 const PAD_RADIUS = 4;
+/** Room between the last crossing of the trace and the sentence it ends at. */
+const END_DROP = { wide: 120, narrow: 84 } as const;
 /** The bit at the head of the trace flips after this much travel, in px. */
 const FLIP_EVERY = 46;
 /** The first chapter with a figure is the second of the page. */
@@ -127,6 +129,7 @@ export const StoryThread: React.FC = () => {
         start: [left, boxOf(startSection).y + 1],
         stops,
         end: endBox ? [endBox.x, endBox.y] : null,
+        endDrop: origin.width >= 768 ? END_DROP.wide : END_DROP.narrow,
         left,
         right,
       });

apps/web/src/components/story/threadPath.ts

@@ -72,8 +72,6 @@ const POLYGONS: Readonly<Record<Exclude<Figure, "circle">, readonly Point[]>> =
   };
 
 const CORNER = 36;
-/** How far above its end the trace crosses the page when it comes from the other side. */
-const END_DROP = 64;
 const round = (value: number): number => Math.round(value * 10) / 10;
 
 /** The figure as path commands. `direction` is 1 when the line arrives heading right, -1 heading left. */
@@ -111,6 +109,8 @@ export const threadPath = (thread: {
   readonly start: Point;
   readonly stops: readonly Stop[];
   readonly end: Point | null;
+  /** How far above its end the trace crosses the page when it comes from the other side. */
+  readonly endDrop: number;
   readonly left: number;
   readonly right: number;
 }): Thread => {
@@ -144,7 +144,7 @@ export const threadPath = (thread: {
       // The end is on the other side: cross the page above it, then come
       // straight down to it, beside the text. One long diagonal instead would start far up the page.
       const inward = x < side ? -1 : 1;
-      const across = round(y - END_DROP);
+      const across = round(y - thread.endDrop);
       d +=
         `L${side} ${across - CORNER}L${side + inward * CORNER} ${across}` +
         `L${round(x - inward * CORNER)} ${across}L${round(x)} ${across + CORNER}L${round(x)} ${round(y)}`;

apps/web/src/content/de.ts

@@ -44,8 +44,12 @@ export const de: Content = {
     leadStrong: "Ich baue Web-Apps, Interfaces und Websites.",
     primaryCta: GET_IN_TOUCH,
     secondaryCta: "Was ich mache",
-    trust: ["15 Jahre im Web", "Remote, EU-Kernzeiten"],
-    builtAndRunning: "Gebaut und in Betrieb:",
+    trust: [
+      "Ein Ansprechpartner, der es selbst baut",
+      "Ein Angebot, bevor etwas kostet",
+      "Änderungen per E-Mail, kein System zu lernen",
+      "Server in Deutschland",
+    ],
   },
   hello: {
     label: "Hallo",

apps/web/src/content/en.ts

@@ -43,8 +43,12 @@ export const en: Content = {
     leadStrong: "I build web apps, interfaces and websites.",
     primaryCta: GET_IN_TOUCH,
     secondaryCta: "What I do",
-    trust: ["15 years in web", "Remote, EU core hours"],
-    builtAndRunning: "Built and running:",
+    trust: [
+      "One contact, who builds it himself",
+      "An offer before anything costs money",
+      "Changes by email, no system to learn",
+      "Servers in Germany",
+    ],
   },
   hello: {
     label: "Hello",

apps/web/src/content/types.ts

@@ -171,7 +171,6 @@ export type Content = {
     readonly primaryCta: string;
     readonly secondaryCta: string;
     readonly trust: readonly string[];
-    readonly builtAndRunning: string;
   };
   readonly hello: {
     readonly label: string;