197 lines
3.6 KiB
Markdown
197 lines
3.6 KiB
Markdown
# GridPilot — Voice & Tone Guide
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*A calm, clear, confident voice built for sim racers.*
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---
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## 1. Core Personality
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GridPilot’s voice is:
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### **Calm**
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Never loud, never chaotic, never dramatic.
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### **Clear**
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Short sentences. Direct meaning. Zero fluff.
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### **Competent**
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We sound like people who know racing and know what matters.
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### **Friendly, not goofy**
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Approachable and human — without memes, slang, or cringe.
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### **Non-corporate**
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We avoid startup jargon and “enterprise” tone completely.
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---
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## 2. How GridPilot Sounds
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### **Direct**
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We make the point quickly. No fillers.
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**Example:**
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“Standings updated.”
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### **Minimal**
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We remove unnecessary words.
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Writing should feel clean — like the UI.
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### **Honest**
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We never overpromise or exaggerate.
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GridPilot says what it does, nothing more.
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### **Human**
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Natural phrasing, like talking to another racer.
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---
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## 3. What We Avoid
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### ❌ Corporate language
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“scalable solution,” “empower,” “revolutionize,” “synergy”
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### ❌ Startup hype
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“game-changing,” “disruptive,” “next-gen”
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### ❌ Gamer slang
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“let’s gooo,” “pog,” “EZ clap,” emojis everywhere
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### ❌ Sales pressure
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“Sign up now!!! Limited time only!!!”
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### ❌ Over-explaining
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No long paragraphs to say something simple.
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---
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## 4. Tone by Context
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### **Landing Page**
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- calm
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- confident
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- benefit-focused
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- no hype
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- welcoming
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Example:
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“League racing should feel organized. GridPilot brings everything into one place.”
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---
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### **In-App UI**
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- crisp
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- tool-like
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- neutral
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- small sentences
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Examples:
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“Race added.”
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“Results imported.”
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“Penalty applied.”
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---
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### **Notifications**
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- non-intrusive
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- soft
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- clear
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Examples:
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“Your next race is tomorrow.”
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“Standings updated.”
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---
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### **Errors**
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- helpful
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- steady
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- no blame
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Examples:
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“Something went wrong. Try again.”
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“Connection lost. Reconnecting…”
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---
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### **Emails**
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- friendly
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- simple
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- short
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Example:
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“Your season starts next week. Here’s the schedule.”
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---
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## 5. Writing Style Rules
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### **Short sentences**
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Easy to read. Easy to scan.
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### **Simple verbs**
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Join, manage, view, race, update.
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### **Active voice**
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“GridPilot updates your standings.”
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Not:
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“Your standings are being updated…”
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### **No marketing padding**
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We never pretend to be bigger than we are.
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### **Every sentence should have purpose**
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No filler words. No decorative language.
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---
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## 6. Phrases We Like
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- “Everything in one place.”
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- “Your racing identity.”
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- “Clean standings.”
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- “No spreadsheets.”
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- “Race. We handle the rest.”
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- “Built for league racing.”
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- “Clear. Simple. Consistent.”
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These reinforce clarity and confidence.
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---
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## 7. Phrases We Never Use
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- “premium experience”
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- “unlock your potential”
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- “cutting-edge AI”
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- “transform the sim racing landscape”
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- “we’re disrupting the industry”
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- “epic,” “insane,” “crazy good,” etc.
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Anything salesy, dramatic, childish, or corporate is banned.
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---
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## 8. Emotional Goals
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GridPilot should make people feel:
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### **In control**
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Information is clear and predictable.
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### **Supported**
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Admin work is easier. Driver info is organized.
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### **Respected**
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We never talk down to users.
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### **Focused**
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The tone keeps attention on racing, not us.
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### **Confident**
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The platform feels stable and trustworthy.
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---
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## 9. One-line Voice Summary
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**GridPilot speaks like a calm, competent racer who explains things clearly — never loud, never corporate, never cringe.** |