mintel.me/apps/web/plans/freelance-relaunch.md

mintel.me relaunch concept: freelance engineer site

Scope: this website only. Goal: a visitor understands what I sell within 10 seconds and books a 20-minute intro call within 2 minutes. Low sales overhead, more bookable hours.

1. Positioning

The senior engineer who makes AI-built software dependable.

"Senior engineer for teams that build fast with AI and don't want chaos. Strong in design and frontend, provably clean in architecture and tests. Remote, booked in weekly capacity blocks."

• Headline candidate: "AI makes code cheap. I make it correct."
• Do not say: "everything", "fullstack for anyone", "vibe coding". Web3 is one specialty, not the identity.
• Language: English primary (international and Web3 clients), German route /de for DACH.

Audiences (priority order)

1. Startups and founders (DACH/EU) who built with AI and now need it stable and extended.
2. Agencies with overflow capacity (recurring blocks; my team-lead and agency background is the argument).
3. Web3 teams (frontends, dashboards, wallet flows, WebSockets).

What I offer / do not offer

• Offer: websites and web apps (Next.js/TypeScript, strong design), light backend (APIs, auth, integrations), CLI tools and automation, AI agents/MCP servers, architecture and code review, the spec/test/mutation process for teams, Web3 frontends. macOS apps on request only.
• Do not offer (state it plainly): Windows apps, mobile apps, running client infrastructure, database-heavy work, email/DNS administration.

2. Differentiator: verified AI speed

Anyone can generate code. The scarce thing is code that survives production. Spec first -> red -> green -> refactor -> mutation check on changed code -> coverage as gap finder -> a delivery report with exact commands and results on every PR.

Site treatment:

• "How I ship" on the homepage plus /process with one real example report ("N cases, N mutants caught, changed lines X%").
• A downloadable sample delivery report.
• Evidence uses measured numbers only. Never claim: "100% coverage" (flash-loans measures 87.5%), "property-tested" (none found), or mutation scores that have not been run in full.

3. Site structure (4 items)

Notes · Process · About · Book

1. / Hero (headline, availability line, CTA) -> proof strip (key numbers, live references) -> How I ship -> offers and blocks -> stack -> CTA.
2. /notes Evergreen engineering write-ups, no client projects, no strategy IP. Candidates: the gate pipeline (spec, mutation, coverage ratchet), functional core and imperative shell (from the liquidation system), concept-to-code mapping (from the trading engine). Each with a diagram.
3. /process How I ship and the sample report.
4. /about Short story: 15 years in web (apprenticeship 2011), senior roles, frontend team lead at an agency, remote since 2021, own product business. 3-4 employer names at most, full CV as PDF. Be honest about the path: Vue/JS roots, today TypeScript, Rust, Solidity.
5. /book Cal.com embed, 20-minute intro call, email plus project description required.

References: one line on the homepage with live links (klz-cables.com, e-tib.com), no case-study pages. Naming both clients is cleared by the owner. Remove: /websites page, the fixed-price configurator, RevenueLossCalculator, SMB-focused copy. Keep /blog out of the nav.

4. Design

• Dark, technical, one accent color (green), mono for technical elements, Inter for body.
• Keep the binary/blueprint idea from the current site as a very quiet background (reuse BinaryStream, AbstractCircuit).
• The delivery report block as a terminal-style card in the first screen is the centerpiece.
• Availability line fed by one constant (next free block, hours per week). Reuse Availability.tsx.
• Mockup of the hero was shown in chat; text/numbers in it are placeholders.

5. Offers and pricing

Capacity blocks (main offer)

Block	Per week	Per month	Rate
Focus	15 h	60 h	100 EUR/h -> 6,000 EUR
Half-time	20 h	80 h	100 EUR/h -> 8,000 EUR
Full-time	35-40 h	140-160 h	100 EUR/h -> 14,000-16,000 EUR

Rate: 100 EUR/h, decided. DACH freelancer average is about 103 EUR/h (freelancermap Freelancer-Kompass 2026), senior developers list 85-120 EUR/h. Raise it for new clients once blocks are booked out for 4+ weeks. Show monthly block prices on the site, not the hourly rate. 2-week notice, simple SOW, transparent time tracking.

Entry offer: AI-code rescue (1 week, 35 h)

Audit of an AI-built codebase, test foundation, mutation baseline, prioritized report. Easy to buy, converts into a block.

Website sprint plus subscription (for clients who want zero involvement)

• Sprint: time-boxed package (example 40 h, 3,800 EUR) with a clear scope list. Extra work is a follow-up block, not open scope. 50% at start, 50% at launch.
• Site: static Next.js, no CMS, no server, no database.
• Hosting: managed platform (Cloudflare Pages or Vercel) in my account, flat monthly subscription (example 49-99 EUR) including hosting, SSL, domain renewal at cost, 1 h of changes per month. Deployment: git push builds automatically, client approves via a preview URL by email.
• Changes: by email or message, no CMS training.
• Domain: client is the registrant; transfer-out and source handover on request.
• Email and DNS are out of scope. Never switch nameservers. Only the two records A/CNAME for apex and www are changed, after exporting the existing records, and mail delivery is checked afterwards. Mailboxes stay with the client's provider.
• No SLA, no on-call; changes within 2 business days. Cap the number of subscription clients (for example 10) to protect bookable hours.
• Open decision: offer the subscription, or only handover plus 14 days of bug fixes.

6. Getting clients (low effort first)

1. Own network: former colleagues from i22, Trusted Shops, sdox.io, Sevenval. Ten personal messages.
2. LinkedIn and X: one post a week from real work (process, numbers, diagrams), one pinned "next free block" post.
3. Platforms (freelancermap, freelance.de, Web3 job boards) as a secondary channel.
4. Direct outreach: 10 targeted messages a week with one template.
5. Testimonials: one line each from existing clients.

7. Proof usable on the site (measured facts only)

• Liquidation system: 7 chains, Rust plus Solidity, 1,339 commits since 2026-09-16, 6,365 test markers, mutation gate with zero-survivor policy, coverage ratchet (badge 87.5%). Revenue to date is 0 EUR; show engineering and architecture only, no profit claims, no strategy details.
• Trading engine: spec-first structure, functional-style gates with self-test.
• Live references: klz-cables.com, e-tib.com.
• Still to measure before quoting: full mutation run and real coverage on the main system.

8. Risks for the site itself

• This repo currently has no tests and tracked tmp/log files in the root. The rigor pitch needs a tested site: spec tests for availability logic, booking flow and redirects, plus a CI gate.
• Impressum needs a serviceable address (DDG section 5); settle it with a tax advisor. Do not publish tax, visa or payment-provider details.
• Scheinselbststaendigkeit: prefer 15-20 h blocks over one client at 35-40 h.

9. Implementation order

1. Cal.com event and /book.
2. Spec tests for availability and redirects, then new hero, nav and offers; remove old SMB sections.
3. /process with the sample report.
4. First two notes with diagrams.
5. English copy pass, then /de; SEO/OG basics; redirect /websites to /.