feat: a shorter page on phones

On a phone the homepage was about 29 screens long; it is now about 22.
The desktop layout is unchanged to the pixel.

Lists of equal items (automation notes, project fit, principles, reasons for
a web presentation, by hand vs. automated) are swiped through side by side
(SwipeRow) instead of stacked. The four service cards form a compact 2x2
grid, step lists spell out only the current step, the workflow legend and
the per-project task lists are left out, and sections use less padding.

Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>

apps/web/src/components/SwipeRow.tsx

@@ -0,0 +1,18 @@
+import * as React from "react";
+
+/**
+ * SwipeRow: on phones the items stand side by side and are swiped through,
+ * with the next one peeking in; from tablet width on they fall back into the
+ * grid given by `className`. It keeps long lists of equal items from
+ * stretching the page on a small screen. Styles: `swipe-row` in globals.css.
+ */
+export const SwipeRow: React.FC<{
+  className?: string;
+  children: React.ReactNode;
+}> = ({ className = "", children }) => (
+  <div className={`swipe-row ${className}`}>
+    {React.Children.map(children, (child) => (
+      <div className="swipe-slide">{child}</div>
+    ))}
+  </div>
+);

apps/web/src/components/home/Block.tsx

@@ -49,7 +49,7 @@ export const Block: React.FC<BlockProps> = ({
         />
       )}
       {dark && <BitSeam />}
-      <div className="relative mx-auto w-full max-w-[1400px] px-5 py-20 md:px-12 md:py-36">
+      <div className="relative mx-auto w-full max-w-[1400px] px-5 py-14 md:px-12 md:py-36">
         <Reveal>
           <div className="mb-8 flex items-center gap-4 md:mb-12">
             <span
@@ -78,7 +78,7 @@ export const Block: React.FC<BlockProps> = ({
             {title}
           </h2>
         </BitWipe>
-        <div className="mt-14 md:mt-24">{children}</div>
+        <div className="mt-10 md:mt-24">{children}</div>
       </div>
     </section>
   );

apps/web/src/components/home/ClosingCta.tsx

@@ -26,7 +26,7 @@ export const ClosingCta: React.FC<{ contact: Content["contact"] }> = ({
     />
     <div className="bit-glow bit-glow-dots" aria-hidden="true" />
     <BitSeam />
-    <div className="relative mx-auto grid w-full max-w-[1400px] grid-cols-1 gap-14 px-5 py-24 md:px-12 md:py-40 lg:grid-cols-12 lg:items-center lg:gap-12">
+    <div className="relative mx-auto grid w-full max-w-[1400px] grid-cols-1 gap-12 px-5 py-16 md:px-12 md:py-40 lg:grid-cols-12 lg:items-center lg:gap-12">
       <Reveal className="lg:col-span-6">
         <BitHeadline
           as="h2"

apps/web/src/components/home/PathPicker.tsx

@@ -92,7 +92,7 @@ const PathStory: React.FC<{ path: ServicePath; active: boolean }> = ({
                   setStep(index);
                   setAuto(false);
                 }}
-                className={`relative flex w-full gap-5 border-t py-6 text-left transition-colors duration-300 md:gap-6 ${
+                className={`relative flex w-full gap-5 border-t py-4 text-left transition-colors duration-300 md:gap-6 md:py-6 ${
                   selected ? "border-slate-900" : "border-slate-200"
                 }`}
               >
@@ -122,8 +122,11 @@ const PathStory: React.FC<{ path: ServicePath; active: boolean }> = ({
                     {item.title}
                   </span>
                   <span
-                    className={`mt-1.5 block font-sans text-base leading-relaxed transition-colors duration-300 ${
-                      selected ? "text-slate-600" : "text-slate-400"
+                    className={`mt-1.5 font-sans text-base leading-relaxed transition-colors duration-300 ${
+                      // On phones only the current step is spelled out.
+                      selected
+                        ? "block text-slate-600"
+                        : "hidden text-slate-400 md:block"
                     }`}
                   >
                     {item.text}
@@ -153,7 +156,7 @@ export const PathPicker: React.FC = () => {
       <div
         role="tablist"
         aria-label={services.tablistLabel}
-        className="grid grid-cols-1 gap-3 sm:grid-cols-2 lg:grid-cols-4 lg:gap-4"
+        className="grid grid-cols-2 gap-2 md:gap-3 lg:grid-cols-4 lg:gap-4"
       >
         {paths.map((path, index) => {
           const selected = path.id === activeId;
@@ -167,7 +170,7 @@ export const PathPicker: React.FC = () => {
               aria-controls={`path-panel-${path.id}`}
               onClick={() => setActiveId(path.id)}
               data-glow
-              className={`bit-card group flex h-full flex-col justify-between rounded-3xl border p-5 text-left transition-all duration-300 md:p-7 ${
+              className={`bit-card group flex h-full flex-col justify-between rounded-3xl border p-4 text-left transition-all duration-300 md:p-7 ${
                 selected
                   ? "border-slate-900 bg-slate-900 text-white"
                   : "border-slate-200 bg-white text-slate-900 hover:-translate-y-1 hover:border-slate-400"
@@ -177,11 +180,11 @@ export const PathPicker: React.FC = () => {
               <span className="font-mono text-[11px] tracking-[0.2em] text-slate-400">
                 0{index + 1}
               </span>
-              <span className="mt-3 block font-sans text-xl font-bold leading-tight tracking-tight md:mt-10 md:text-2xl">
+              <span className="mt-3 block font-sans text-base font-bold leading-tight tracking-tight md:mt-10 md:text-2xl">
                 {path.need}
               </span>
               <span
-                className={`mt-2 block font-sans text-sm leading-relaxed md:mt-4 md:text-base ${selected ? "text-slate-300" : "text-slate-500"}`}
+                className={`mt-2 hidden font-sans text-sm leading-relaxed md:mt-4 md:block md:text-base ${selected ? "text-slate-300" : "text-slate-500"}`}
               >
                 {path.forWhom}
               </span>
@@ -199,7 +202,7 @@ export const PathPicker: React.FC = () => {
             id={`path-panel-${path.id}`}
             aria-labelledby={`path-tab-${path.id}`}
             hidden={!selected}
-            className="mt-12 md:mt-20"
+            className="mt-8 md:mt-20"
           >
             <motion.div
               key={selected ? "on" : "off"}
@@ -251,7 +254,7 @@ export const PathPicker: React.FC = () => {
                       {path.pricingText}
                     </p>
                   </div>
-                  <div className="grid grid-cols-1 gap-8 sm:grid-cols-2 md:col-span-6">
+                  <div className="grid grid-cols-2 gap-6 md:col-span-6 md:gap-8">
                     {path.prices.map((price) => (
                       <div key={price.label}>
                         <p className="m-0 font-sans text-base text-slate-500 md:text-lg">

apps/web/src/components/illustrations/AutomationFlow.tsx

@@ -1,6 +1,7 @@
 "use client";
 
 import { BitAura } from "@/src/components/bits/BitAura";
+import { SwipeRow } from "@/src/components/SwipeRow";
 import * as React from "react";
 import { useNarrow } from "./useNarrow";
 import { useContent } from "@/src/components/ContentProvider";
@@ -391,7 +392,7 @@ export const AutomationFlow: React.FC = () => {
           </div>
 
           <div className="grid grid-cols-1 border-t border-slate-800 md:grid-cols-12">
-            <div className="border-b border-slate-800 px-5 py-5 md:col-span-7 md:border-b-0 md:border-r md:px-7">
+            <div className="px-5 py-5 md:col-span-7 md:border-r md:border-slate-800 md:px-7">
               <p className={`${MONO} m-0 text-slate-500`}>{automation.log}</p>
               <ol
                 className="m-0 mt-3 min-h-[7.5rem] list-none p-0 font-mono text-[12px] leading-relaxed text-slate-300 md:text-[13px]"
@@ -413,7 +414,7 @@ export const AutomationFlow: React.FC = () => {
                 ))}
               </ol>
             </div>
-            <ul className="m-0 flex list-none flex-col justify-center gap-2 px-5 py-5 md:col-span-5 md:px-7">
+            <ul className="m-0 hidden list-none flex-col justify-center gap-2 px-5 py-5 md:col-span-5 md:flex md:px-7">
               {KINDS.filter((kind) =>
                 flow.nodes.some((node) => node.kind === kind),
               ).map((kind) => (
@@ -442,7 +443,7 @@ export const AutomationFlow: React.FC = () => {
         </div>
       </BitAura>
 
-      <div className="mt-6 grid grid-cols-1 gap-6 md:grid-cols-2">
+      <SwipeRow className="mt-6 grid grid-cols-1 gap-6 md:grid-cols-2">
         <div className="rounded-3xl border border-slate-200 p-6 md:p-8">
           <p className={`${MONO} m-0 text-slate-400`}>{automation.byHand}</p>
           <p className="m-0 mt-3 font-sans text-lg leading-relaxed text-slate-500 md:text-xl">
@@ -455,7 +456,7 @@ export const AutomationFlow: React.FC = () => {
             {flow.automated}
           </p>
         </div>
-      </div>
+      </SwipeRow>
     </div>
   );
 };

apps/web/src/components/illustrations/PipelineRun.tsx

@@ -241,7 +241,10 @@ export const PipelineRun: React.FC = () => {
                 </p>
                 <p
                   className={`m-0 mt-2 font-sans text-base leading-relaxed transition-colors duration-300 ${
-                    active ? "text-slate-600" : "text-slate-400"
+                    // On phones only the current step is spelled out.
+                    active
+                      ? "block text-slate-600"
+                      : "hidden text-slate-400 md:block"
                   }`}
                 >
                   {item.text}

apps/web/src/components/illustrations/WorkShowcase.tsx

@@ -203,7 +203,7 @@ export const WorkShowcase: React.FC = () => {
                 {copy.text}
               </p>
 
-              <ul className="m-0 mt-8 list-none p-0">
+              <ul className="m-0 mt-8 hidden list-none p-0 md:block">
                 {copy.did.map((line) => (
                   <li
                     key={line}