feat(ui): refine ROI calculator for B2B lead-gen and niche traffic

apps/web/src/components/simulations/PerformanceROICalculator.tsx

@@ -5,10 +5,10 @@ import { ComponentShareButton } from '../ComponentShareButton';
 import { Reveal } from '../Reveal';
 
 export function PerformanceROICalculator({ className = '' }: { className?: string }) {
-    const [traffic, setTraffic] = useState(100); // 1000 visitors/month (approx 30/day)
+    const [traffic, setTraffic] = useState(800); // Typical niche B2B traffic
-    const [aov, setAov] = useState(100); // e.g. average value of a craftsman quote or small B2B service
+    const [aov, setAov] = useState(25000); // Typical B2B project value
-    const [loadTime, setLoadTime] = useState(2.0);
+    const [loadTime, setLoadTime] = useState(4.5);
-    const [baseConv, setBaseConv] = useState(2.0);
+    const [baseConv, setBaseConv] = useState(2.0); // 2% Lead-Rate as default
 
     // B2B Deloitte metric: 0.1s improvement = 8.4% conversion relative lift
     // We cap the improvement to realistic bounds (e.g. optimizing to 1.5s)
@@ -32,55 +32,67 @@ export function PerformanceROICalculator({ className = '' }: { className?: strin
 
                 <div id="sim-performance-roi" className="relative bg-white rounded-2xl border border-slate-200 shadow-sm overflow-hidden">
                     <div data-share-wrapper="true" className="absolute top-4 right-4 md:opacity-0 group-hover:opacity-100 transition-opacity z-50">
-                        <ComponentShareButton targetId="sim-performance-roi" title="Performance ROI Simulator" />
+                        <ComponentShareButton targetId="sim-performance-roi" title="B2B Lead ROI Simulator" />
                     </div>
 
                     <div className="p-6 md:p-8 bg-slate-50 border-b border-slate-200">
                         <div className="flex items-center gap-3 mb-2">
                             <span className="text-2xl">⚡</span>
-                            <h3 className="font-bold text-slate-900 m-0">Performance ROI für den Mittelstand</h3>
+                            <h3 className="font-bold text-slate-900 m-0">B2B Lead-Potential Kalkulator</h3>
                         </div>
                         <p className="text-sm text-slate-500 m-0 leading-relaxed">
-                            Simulieren Sie, wie sich die Ladezeit auf die Jahresumsätze Ihres Betriebs (Handwerk, Kanzlei, B2B-Service) auswirkt. Basierend auf der Branchen-Erkenntnis: Schon 0.1s schnellere Ladezeit hebt die Kontakt-Wandlungsrate um bis zu 8,4%.
+                            Für B2B-Unternehmen: Berechnen Sie, wie viele zusätzliche qualifizierte Anfragen (Leads) und Projekt-Umsätze Ihnen durch eine langsame Website entgehen.
                         </p>
                     </div>
 
                     <div className="grid md:grid-cols-5 divide-y md:divide-y-0 md:divide-x divide-slate-100">
                         {/* Inputs */}
-                        <div className="md:col-span-2 p-6 md:p-8 space-y-8 bg-white">
+                        <div className="md:col-span-2 p-6 md:p-8 space-y-7 bg-white">
                             <div className="space-y-3">
                                 <div className="flex justify-between items-end">
-                                    <label className="text-xs font-bold text-slate-400 uppercase tracking-widest">Ø Ladezeit (Sekunden)</label>
+                                    <label className="text-xs font-bold text-slate-400 uppercase tracking-widest">Aktuelle Ø Ladezeit</label>
                                     <span className="font-mono font-bold text-red-500">{loadTime.toFixed(1)}s</span>
                                 </div>
                                 <input
                                     type="range" min="1.5" max="10" step="0.1"
                                     value={loadTime} onChange={(e) => setLoadTime(Number(e.target.value))}
-                                    className="w-full accent-slate-900"
+                                    className="w-full h-1.5 bg-slate-200 rounded-lg appearance-none cursor-pointer accent-slate-900"
                                 />
                             </div>
 
                             <div className="space-y-3">
                                 <div className="flex justify-between items-end">
-                                    <label className="text-xs font-bold text-slate-400 uppercase tracking-widest">Monatliche Besucher</label>
+                                    <label className="text-xs font-bold text-slate-400 uppercase tracking-widest">Besucher / Monat</label>
                                     <span className="font-mono font-bold text-slate-700">{traffic.toLocaleString('de-DE')}</span>
                                 </div>
                                 <input
-                                    type="range" min="100" max="25000" step="100"
+                                    type="range" min="100" max="5000" step="100"
                                     value={traffic} onChange={(e) => setTraffic(Number(e.target.value))}
-                                    className="w-full accent-slate-900"
+                                    className="w-full h-1.5 bg-slate-200 rounded-lg appearance-none cursor-pointer accent-slate-900"
                                 />
                             </div>
 
                             <div className="space-y-3">
                                 <div className="flex justify-between items-end">
-                                    <label className="text-xs font-bold text-slate-400 uppercase tracking-widest">Ø Projektwert / Marge</label>
+                                    <label className="text-xs font-bold text-slate-400 uppercase tracking-widest">Aktuelle Lead-Rate (%)</label>
+                                    <span className="font-mono font-bold text-slate-700">{baseConv.toFixed(1)}%</span>
+                                </div>
+                                <input
+                                    type="range" min="0.1" max="10" step="0.1"
+                                    value={baseConv} onChange={(e) => setBaseConv(Number(e.target.value))}
+                                    className="w-full h-1.5 bg-slate-200 rounded-lg appearance-none cursor-pointer accent-slate-900"
+                                />
+                            </div>
+
+                            <div className="space-y-3">
+                                <div className="flex justify-between items-end">
+                                    <label className="text-xs font-bold text-slate-400 uppercase tracking-widest">Ø Projektvolumen</label>
                                     <span className="font-mono font-bold text-slate-700">{formatCurrency(aov)}</span>
                                 </div>
                                 <input
-                                    type="range" min="100" max="15000" step="100"
+                                    type="range" min="1000" max="250000" step="1000"
                                     value={aov} onChange={(e) => setAov(Number(e.target.value))}
-                                    className="w-full accent-slate-900"
+                                    className="w-full h-1.5 bg-slate-200 rounded-lg appearance-none cursor-pointer accent-slate-900"
                                 />
                             </div>
                         </div>
@@ -89,29 +101,35 @@ export function PerformanceROICalculator({ className = '' }: { className?: strin
                         <div className="md:col-span-3 p-6 md:p-8 bg-slate-50 flex flex-col justify-center">
                             <div className="grid grid-cols-2 gap-6 mb-8">
                                 <div className="space-y-1">
-                                    <div className="text-[10px] font-bold text-slate-400 uppercase tracking-widest">Status Quo Conv.</div>
+                                    <div className="text-[10px] font-bold text-slate-400 uppercase tracking-widest">Status Quo</div>
-                                    <div className="text-2xl font-mono text-slate-400">{baseConv.toFixed(2)}%</div>
+                                    <div className="text-2xl font-mono text-slate-400">{(traffic * (baseConv / 100)).toFixed(1)} <span className="text-xs uppercase">Leads</span></div>
-                                    <div className="text-xs text-slate-400 font-mono mt-2">{formatCurrency(currentRevenue * 12)} / Jahr</div>
+                                    <div className="text-[10px] text-slate-400 font-mono mt-1">pro Monat</div>
                                 </div>
                                 <div className="space-y-1 border-l pl-6 border-slate-200">
-                                    <div className="text-[10px] font-bold text-green-500 uppercase tracking-widest">Ziel Konversion (1.5s)</div>
+                                    <div className="text-[10px] font-bold text-emerald-500 uppercase tracking-widest">Ziel-Impact (1.5s)</div>
                                     <div className="text-2xl font-mono font-bold text-slate-900 flex items-center gap-2">
-                                        {newConv.toFixed(2)}%
+                                        {(traffic * (newConv / 100)).toFixed(1)}
-                                        {relativeLiftPercentage > 0 && <span className="text-xs font-bold text-green-500 bg-green-50 px-2 py-0.5 rounded-full">+{relativeLiftPercentage.toFixed(1)}%</span>}
+                                        {relativeLiftPercentage > 0 && <span className="text-[10px] font-bold text-emerald-600 bg-emerald-50 px-2 py-0.5 rounded-full">+{relativeLiftPercentage.toFixed(0)}%</span>}
                                     </div>
-                                    <div className="text-xs text-slate-600 font-mono mt-2">{formatCurrency(newRevenue * 12)} / Jahr</div>
+                                    <div className="text-[10px] text-slate-500 font-mono mt-1">Leads pro Monat</div>
                                 </div>
                             </div>
 
-                            <div className="p-6 bg-slate-900 rounded-xl relative overflow-hidden">
+                            <div className="p-6 bg-slate-900 rounded-2xl relative overflow-hidden transition-all duration-500">
-                                <div className="absolute inset-0 opacity-[0.03] pointer-events-none" style={{ backgroundImage: "radial-gradient(#ffffff 1px, transparent 0)", backgroundSize: "15px 15px" }} />
+                                <div className="absolute inset-0 opacity-[0.05] pointer-events-none" style={{ backgroundImage: "radial-gradient(#ffffff 1px, transparent 0)", backgroundSize: "20px 20px" }} />
-                                <div className="relative z-10 flex flex-col md:flex-row md:items-center justify-between gap-4">
+                                <div className="relative z-10 space-y-4">
                                     <div>
-                                        <div className="text-[10px] font-bold text-emerald-400 uppercase tracking-widest mb-1">Potenzieller Mehrumsatz / Jahr</div>
+                                        <div className="text-[10px] font-bold text-emerald-400 uppercase tracking-widest mb-1">Zusätzliches Projekt-Volumen / Jahr</div>
-                                        <div className="text-xs text-slate-400">Durch {loadTime.toFixed(1)}s Ladezeit vs. Industrie-Standard (1.5s) entgangen.</div>
+                                        <div className="text-xs text-slate-400">Verlorenes Potenzial durch {loadTime.toFixed(1)}s Ladezeit gegenüber einem schnellen Mintel-System.</div>
                                     </div>
-                                    <div className="text-3xl md:text-4xl font-mono font-black text-white">
+                                    <div className="flex items-end justify-between gap-4">
-                                        {additionalAnnualRevenue > 0 ? '+' : ''}{formatCurrency(additionalAnnualRevenue)}
+                                        <div className="text-3xl md:text-5xl font-mono font-black text-white tracking-tight">
+                                            {additionalAnnualRevenue > 0 ? '+' : ''}{formatCurrency(additionalAnnualRevenue)}
+                                        </div>
+                                        <div className="text-right">
+                                            <div className="text-[10px] font-bold text-emerald-500 uppercase tracking-widest mb-1">Extra Leads / Jahr</div>
+                                            <div className="text-xl font-mono text-white">+{Math.round((traffic * (newConv / 100) - (traffic * (baseConv / 100))) * 12)}</div>
+                                        </div>
                                     </div>
                                 </div>
                             </div>

apps/web/video/compositions/ButtonShowcase.tsx

@@ -12,7 +12,7 @@ import { MouseCursor } from "../components/MouseCursor";
 import { Button } from "@/src/components/Button";
 import { Loader2, Check, ShieldCheck } from "lucide-react";
 
-/* eslint-disable no-unused-vars */
+ 
 
 // Import logo using the alias setup in remotion.config.ts
 import IconBlack from "@/src/assets/logo/Icon Black Transparent.svg";

apps/web/video/compositions/ContactFormShowcase.tsx

@@ -10,7 +10,7 @@ import {
   Img,
 } from "remotion";
 
-/* eslint-disable no-unused-vars */
+ 
 import { MouseCursor } from "../components/MouseCursor";
 import { ContactForm } from "@/src/components/ContactForm";
 import { BackgroundGrid } from "@/src/components/Layout";

apps/web/video/mocks/framer-motion.tsx

@@ -1,4 +1,4 @@
-/* eslint-disable no-unused-vars */
+ 
 import React from "react";
 
 // ULTRA-CRITICAL ANIMATION KILLER