fix(infra): resolve local directus service matching, improve branding script flexibility, and cleanup build artifacts

scripts/cms-apply.sh

@@ -13,7 +13,7 @@ PRJ_ID=$(jq -r .name package.json | sed 's/@mintel\///' | sed 's/\.com$//' | sed
 
 case $ENV in
   local)
-    CONTAINER=$(docker compose ps -q directus)
+    CONTAINER=$(docker compose ps -q directus-cms)
     if [ -z "$CONTAINER" ]; then
         echo "❌ Local directus container not found."
         exit 1