3.6 KiB
GridPilot — Voice & Tone Guide
A calm, clear, confident voice built for sim racers.
1. Core Personality
GridPilot’s voice is:
Calm
Never loud, never chaotic, never dramatic.
Clear
Short sentences. Direct meaning. Zero fluff.
Competent
We sound like people who know racing and know what matters.
Friendly, not goofy
Approachable and human — without memes, slang, or cringe.
Non-corporate
We avoid startup jargon and “enterprise” tone completely.
2. How GridPilot Sounds
Direct
We make the point quickly. No fillers.
Example:
“Standings updated.”
Minimal
We remove unnecessary words.
Writing should feel clean — like the UI.
Honest
We never overpromise or exaggerate.
GridPilot says what it does, nothing more.
Human
Natural phrasing, like talking to another racer.
3. What We Avoid
❌ Corporate language
“scalable solution,” “empower,” “revolutionize,” “synergy”
❌ Startup hype
“game-changing,” “disruptive,” “next-gen”
❌ Gamer slang
“let’s gooo,” “pog,” “EZ clap,” emojis everywhere
❌ Sales pressure
“Sign up now!!! Limited time only!!!”
❌ Over-explaining
No long paragraphs to say something simple.
4. Tone by Context
Landing Page
- calm
- confident
- benefit-focused
- no hype
- welcoming
Example:
“League racing should feel organized. GridPilot brings everything into one place.”
In-App UI
- crisp
- tool-like
- neutral
- small sentences
Examples:
“Race added.”
“Results imported.”
“Penalty applied.”
Notifications
- non-intrusive
- soft
- clear
Examples:
“Your next race is tomorrow.”
“Standings updated.”
Errors
- helpful
- steady
- no blame
Examples:
“Something went wrong. Try again.”
“Connection lost. Reconnecting…”
Emails
- friendly
- simple
- short
Example:
“Your season starts next week. Here’s the schedule.”
5. Writing Style Rules
Short sentences
Easy to read. Easy to scan.
Simple verbs
Join, manage, view, race, update.
Active voice
“GridPilot updates your standings.”
Not:
“Your standings are being updated…”
No marketing padding
We never pretend to be bigger than we are.
Every sentence should have purpose
No filler words. No decorative language.
6. Phrases We Like
- “Everything in one place.”
- “Your racing identity.”
- “Clean standings.”
- “No spreadsheets.”
- “Race. We handle the rest.”
- “Built for league racing.”
- “Clear. Simple. Consistent.”
These reinforce clarity and confidence.
7. Phrases We Never Use
- “premium experience”
- “unlock your potential”
- “cutting-edge AI”
- “transform the sim racing landscape”
- “we’re disrupting the industry”
- “epic,” “insane,” “crazy good,” etc.
Anything salesy, dramatic, childish, or corporate is banned.
8. Emotional Goals
GridPilot should make people feel:
In control
Information is clear and predictable.
Supported
Admin work is easier. Driver info is organized.
Respected
We never talk down to users.
Focused
The tone keeps attention on racing, not us.
Confident
The platform feels stable and trustworthy.
9. One-line Voice Summary
GridPilot speaks like a calm, competent racer who explains things clearly — never loud, never corporate, never cringe.