# GridPilot — Voice & Tone Guide  
*A calm, clear, confident voice built for sim racers.*

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## 1. Core Personality

GridPilot’s voice is:

### **Calm**  
Never loud, never chaotic, never dramatic.

### **Clear**  
Short sentences. Direct meaning. Zero fluff.

### **Competent**  
We sound like people who know racing and know what matters.

### **Friendly, not goofy**  
Approachable and human — without memes, slang, or cringe.

### **Non-corporate**  
We avoid startup jargon and “enterprise” tone completely.

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## 2. How GridPilot Sounds

### **Direct**
We make the point quickly. No fillers.

**Example:**  
“Standings updated.”

### **Minimal**
We remove unnecessary words.  
Writing should feel clean — like the UI.

### **Honest**
We never overpromise or exaggerate.  
GridPilot says what it does, nothing more.

### **Human**
Natural phrasing, like talking to another racer.

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## 3. What We Avoid

### ❌ Corporate language  
“scalable solution,” “empower,” “revolutionize,” “synergy”

### ❌ Startup hype  
“game-changing,” “disruptive,” “next-gen”

### ❌ Gamer slang  
“let’s gooo,” “pog,” “EZ clap,” emojis everywhere

### ❌ Sales pressure  
“Sign up now!!! Limited time only!!!”

### ❌ Over-explaining  
No long paragraphs to say something simple.

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## 4. Tone by Context

### **Landing Page**
- calm  
- confident  
- benefit-focused  
- no hype  
- welcoming  

Example:  
“League racing should feel organized. GridPilot brings everything into one place.”

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### **In-App UI**
- crisp  
- tool-like  
- neutral  
- small sentences  

Examples:  
“Race added.”  
“Results imported.”  
“Penalty applied.”

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### **Notifications**
- non-intrusive  
- soft  
- clear  

Examples:  
“Your next race is tomorrow.”  
“Standings updated.”

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### **Errors**
- helpful  
- steady  
- no blame  

Examples:  
“Something went wrong. Try again.”  
“Connection lost. Reconnecting…”

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### **Emails**
- friendly  
- simple  
- short  

Example:  
“Your season starts next week. Here’s the schedule.”

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## 5. Writing Style Rules

### **Short sentences**
Easy to read. Easy to scan.

### **Simple verbs**
Join, manage, view, race, update.

### **Active voice**
“GridPilot updates your standings.”  
Not:  
“Your standings are being updated…”

### **No marketing padding**
We never pretend to be bigger than we are.

### **Every sentence should have purpose**
No filler words. No decorative language.

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## 6. Phrases We Like

- “Everything in one place.”  
- “Your racing identity.”  
- “Clean standings.”  
- “No spreadsheets.”  
- “Race. We handle the rest.”  
- “Built for league racing.”  
- “Clear. Simple. Consistent.”

These reinforce clarity and confidence.

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## 7. Phrases We Never Use

- “premium experience”  
- “unlock your potential”  
- “cutting-edge AI”  
- “transform the sim racing landscape”  
- “we’re disrupting the industry”  
- “epic,” “insane,” “crazy good,” etc.

Anything salesy, dramatic, childish, or corporate is banned.

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## 8. Emotional Goals

GridPilot should make people feel:

### **In control**  
Information is clear and predictable.

### **Supported**  
Admin work is easier. Driver info is organized.

### **Respected**  
We never talk down to users.

### **Focused**  
The tone keeps attention on racing, not us.

### **Confident**  
The platform feels stable and trustworthy.

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## 9. One-line Voice Summary

**GridPilot speaks like a calm, competent racer who explains things clearly — never loud, never corporate, never cringe.**